Sunrise Advanced Materials always takes "Empowering the world with chemistry" as its mission and "To become a world-class enterprise in the field of functional additive materials" as its vision. Focusing on the technical challenges of interface chemistry and dispersion technology in process industrial manufacturing, we target three core goals of solving customers’ process pain points, improving product added value and optimizing manufacturing efficiency. We continuously develop high-performance functional additive materials to create value for customers.
Our innovative team leverages cutting-edge interface chemistry, focusing on controllable preparation technology and material chemical engineering technology to ensure structural consistency of products throughout design, synthesis and mass production. Specifically, designed products fully match customer expectations, lab-synthesized products are consistent with theoretical design, and mass-produced products maintain the same structure as trial-produced ones.
Focusing on interfacial chemical issues among gas-liquid-solid multiphase systems in process industrial manufacturing, long-term research has accumulated data on the structure-activity relationship between molecular structures and product performance. Material R&D is guided by structure-activity relationship research, forming a complete workflow covering structure-activity research, new material development, evaluation, application solution formulation, product optimization and engineering scale-up.
Relying on 10 major technology platforms including polymer molecular structure design and alkoxylation ring-opening polymerization technology, we have built 10 material platforms such as polycarboxylate and polyacrylate copolymers and alkoxylated derivatives, supporting the functionalization and serialization of products as well as adaptability in multiple systems.
I will continue to deepen the IPD transformation for product development, establish core cross-functional teams, and collaborate closely with strategic customers through comprehensive benchmarking to accurately understand and rapidly respond to customer needs. Following the principles of material chemical engineering, we integrate IPD and APQP into our standardized R&D procedures. Starting from early-stage planning, we ensure the commercial success of all products.
Aligned with the company’s product roadmap, Sunrise Innovation focuses on pooling strengths to develop blockbuster products and establish a technology and material R&D platform under the "Extensive, In-depth & Rapid Progress" strategy.
Centered on liquid dispersion processes, we extensively explore emerging sectors and new demands, research new technologies or combinations of existing technologies, establish new material platforms, broaden product lines and drive the development of new businesses.
Based on existing technology platforms, we refine material platforms in greater depth and precision, extend the depth of product lines, and serve existing application fields.
We strengthen R&D standards and capacity building, cultivate a highly professional and competent R&D team, and build professional capabilities to serve world-class customers.
We continuously advance IPD management transformation, optimize R&D management processes and IT systems to shorten product time-to-market. We build an agile development team capable of rapidly responding to customer needs and resolving pain points, and strive for rapid product iteration and customized development.
SRDI "Little Giant" Enterprise
Provincial and Ministerial-level Science and Technology Progress Award